Southwest airlines crazy recipe for business and personal success. Southwests plan to conquer the airline industry, one joke. A free powerpoint ppt presentation displayed as a flash slide show on id. And management consultants kevin and jackie freiberg have written nuts. Kevin freiberg and jackie freiberg, authors of bestselling business books such as nuts.
Southwest airlines has turned a profit every year since 1973, yet it maintains the lowest fares in the industry. You can also read the malice in dallas story on the freibergs website. Leadership essaysleadership is a dynamic relationship based on mutual influence and common purpose between leaders and collaborators in which both are moved to higher levels of motivation and moral development as they affect real, intended change. Cause a business strategy for standing out in a sea of. With unlimited access to the people and inside documents of southwest airlines, authors kevin and jackie freiberg share the secrets behind the greatest. Herb puffed on cigarettes and kept a bottle of wild turkey bourbon in his office.
Kevin and jackie freiberg began studying southwest airlines when kevin was a doctoral student. How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly by david meerman scott. Travelbuzz looking for book for good intro to airline industry. Nuts southwest airlines crazy recipe for business and personal. The leadership journey at harleydavidson as want to read. Southwest airlines crazy recipe for business and personal success austin, tx. Hey all, im trying to learn more about the ins and outs of the airline industry and would be interested in reading book s on the history, etc. This lively, funny and, at times, moving book is full of information about the origins of southwest airlines, what makes it unique and how it fights hard to keep its familybased culture, despite having more than 33,000 employees. Positioning southwest airlines through employee branding. At times it felt like the authors compiled their assorted business reports in a book without paying any attention to what may make sense to an everyday reader. Southwest airlines crazy recipe for business and personal. Southwest airlines crazy recipe for business and personal success freiberg, jackie, freiberg, kevin on. Southwest airlines is the worlds largest lowcost airline. Ppt southwest airlines powerpoint presentation free to.
For our latest in the spotlight speaker feature, were departing from our traditional interview format and featuring a guest postcase study from drs. Southwest airlines crazy recipe for business and personal success or. Southwest airlines crazy recipe for business and personal success by kevin and jackie freiberg nuts. To see what your friends thought of this book, please sign up. Kevin freiberg, author, jackie freiberg, joint author broadway. Ireland has immensely favorable policies designed to encourage business inve. The profitability of winning by chief executive, june 1, 1994 by kevin freiberg and jackie freiberg. Here is the summary of the book, from the authors themselves. This is effective selection and placement strategies. I have met very few southwest employees who were not good ambassadors for the company. Include visual supportssample reports, projections, budgets, checklists, procedures, implementation plansto demonstrate you can deliver the promised results.
Resources, government and economic development programs. In her new book, lala anthony, wife of carmelo, takes aim at those who still believe kevin garnett told her husband she tasted like honey nut cheerios during a celticsknicks game last season. A perfect example is the book by kevin freiberg and jackie freiberg titled nuts southwest airlines crazy recipe for business and personal success. The book, nuts southwest airlines crazy recipe for business and personal success bard press, 1996, by kevin and jackie freiberg will give you several unusual ways to create company ambassadors. Authors kevin and jackie freibergs book nuts is one of the premier business books in publication today, if you havent read it, do yourself a favor and read it. They are motivated by a sense of fairness that says, we want your wellbeing to be tied to the companys wellbeing because, after all, you are the company, wrote kevin and jackie freiberg in. Jackie freiberg describes the events and people who.
Herb kelleher, the airlines founder, is quoted in the book, nuts by kevin and jackie freiberg, about the fact that in 1973 southwest became the first major airline to introduce profitsharing. Being a fan of both ken blanchard and colleen barrett, i was delighted to listen in on this valuable. About the culture of southwest airlines, kevin and jackie freiberg share story after story of a servant leadership at every level of the company. Nuts southwest airlines crazy recipe for business and personal success.
If you read only one book on my list, read winning. How a little car can teach the world to think big and act bold. Elkingtons use of the phrase includes environmental and social responsibility measures in accounting reports. Endnotes set yourself up for success collection book.
Southwest airlines crazy recipe for business and personal success, by drs. Kevin and jackie freibergs previous book, nuts southwest. All three are worth reading, and this is quite a group of leaders. Southwest airlines case case study examples wow essays. John and i discuss one of the classics in aviation marketing and culture. Help your employees spread good will customerthink. Everyday low prices and free delivery on eligible orders. Southwest airlines crazy recipe for business and personal success, kevin and jackie freiberg, came up with a captivating and hilarious book that reveal the ingredients that have made southwest airlines such a consistent success story. Our use of the phrase triple bottom line has a different focus. Basic idea to serve small distances in large planes. The best book ive read on how to build a strong company culture is nuts. Nuts southwest airlines crazy recipe for business and personal success freiberg, kevin, freiberg, jackie on. After the acquisition of the new specialty company in a spanishspeaking country in south america, the integration process is in progress, unifying employees from both sites into the acquiring company organizational structure. Looking for book for good intro to airline industry.
The airline was established on march 15, 1967 by herb kelleher as air southwest co. Southwest airlines earning profits for the past 44 years. Their founder and retired ceo herb kelleher, is one of my alltime favorite executives. Paperback by jackie freiberg, kevin freiberg, tom peters. After dinner, herb asked how i was getting back to my hotel room. Kevin and jackie freibergs previous book, nuts southwest airlines crazy recipe for business and personal success, described the unconventional leadership that made southwest an airline industry dynamo. Buy nuts southwest airlines crazy recipe for business and personal success 1st trade pbk. In this book, kevin and jackie freiberg clearly show how having a heroic cause attracts great talent, while motivating people to bring their best selves to work. Effects of objectives and information on managerial decisions and profitability by the journal of marketing research, may 1996 by scott armstrong and fred collopsy. The 1996 book, nuts, by kevin and jackie freiberg and the 2003 book, the southwest airlines way, by jody hoffer gittell contained information that was fundamental to our analysis. By the way, for more on southwest, check out kevin and jackie freibergs 1996 book nuts. Does a virtuous company offer better customer service. Southwest airlines crazy recipe for business and personal success by kevin freiberg and jackie freiberg and the 7 habits of highly effective people by stephen r. The foundation provided by these and other secondary sources of information was supplemented with additional insight provided in an interview with colleen barrett.
For more about the leadership definition, read, what is leadership. Make your business happy and rich the chief happiness. Dont set up committees to write white papers and reports. For more information on the source of this book, or why it is available for free. Jackie and kevin freiberg are the authors of six books, including the international bestseller nuts. Southwest airlines crazy recipe for business and personal success and boom.
Whether you are a meeting planner looking for highimpact speakers to help your audience. Management consultants kevin and jackie freibergwho worked with southwest for more than ten yearsdescribe the inner workings of one of americas biggest. Nuts and crazy have become so commonly intertwined that we see everyday examples in the news, internet blogs, and even book titles. The passing of a uniquely authentic leader who set a very. Southwest airlines crazy recipe for business and personal success kevin and jackie freiberg tell the story of a southwest airlines reservation desk clerk who took a confused elderly passenger whod showed up at the airport a day early. This excellent book and bestseller highlights the inception and evolution of southwest airlines, a company whose business model has become the focal point of countless case studies within and even outside of the airline industry. Regent university leadership lessons that im learning.
John elkington uses the phrase triple bottom line accounting in his 1998 book cannibals with forks. He loved people and loved to have fun, says kevin freiberg, a management consultant and coauthor of the book nuts. Creating educational excellence for african american children. Business books you should read chris forrest harvey. In this highly praised guide, learn about how leadership is radically changing and how you can apply this at your work and in your personal life. Happiness is something you and i create here and now. Company that the freibergs explored in depth in their first book nuts.
250 921 1520 265 1630 1452 500 186 447 997 1303 1630 155 710 528 1379 594 829 1591 1075 1022 254 1225 738 505 223 1386 718 1347 1224 887 714 1456